Treks `n Rapids (P) Ltd chosen as India`s No1 Adventure Sports Company

Released on = April 8, 2006, 12:02 pm

Press Release Author = Pankaj B

Industry = Human Resources

Press Release Summary = Treks \'n Rapids (P) Ltd., a leading adventure sports and
corporate training company has been chosen as India\'s No.1 Adventure Sports Company
as per a market research conducted by IIT Roorkee - Thomso (Feb 2006)

Press Release Body = IIT Roorkee - Thomso conducted a market research (Feb. 2006) on
trends in adventure sports and offbeat recreation industry in India. It was found
that 94.2% of the respondents were interested in adventure sports and 83.2% voted
for Treks 'n Rapids (P) Ltd. as their favourite adventure sports company.

The sample base was chosen from across the country. Treks 'n Rapids (P) Ltd. won
this prestigious acclaim leaving behind various leading adventure sport operators
from across the country - some of which are decades old.

The company is also the first one in the industry to have been taken as a case study
in marketing by some of the top B schools of the country. International Management
Institute, New Delhi - a premier B School chose Treks \'n Rapids (P) Ltd. as a case
in marketing for a prestigious Case Study Competition during their annual event in
March 2006. According to the organising committee, this case generated very high
interest and response from across the country, with over fifty entries coming from
leading management institutes like FMS - Delhi, JBIMS - Mumbai, NMIMS - Mumbai, MICA
- Ahmedabad, MDI - Gurgaon, IMT - Ghaziabad and others. A total of six teams were
short listed and based on highly insightful presentations the team from MICA was
chosen as first prize winner.

Treks 'n Rapids (P) Ltd., is a leading adventure sports and human resource
enrichment company founded by MBAs (alumni of Harvard Business School, Charles Strut
University and NMIMS Mumbai) and professionals with years of experience in
innovative human resource development techniques, adventure sports and hospitality.
At present, the company is operating from New Delhi, Mumbai and Rishikesh, in India.

The company's client list boasts of some of the leading MNCs and blue chip
companies, including Perfetti Van Melle, Procter & Gamble, Tata Consultancy
Services, Delphi Automotive Systems, ING Vysya Life Insurance, to name a few.

In mid - 2005, Treks 'n Rapids also organized a Three days Environment Sensitivity
Programme at Whispering Pines Nature Camp - Thangdhar (Dhanaulti, Uttaranchal) in
association with TCS - Maitree, for a team of about fifty participants from Tata
Consultancy Services. The programme included, interactive sessions on Himalayan
Ecology and Culture (focus of Garhwal Himalayas), cleaning up the mess (plastic
bags, toffee wrappers, etc.) from the forest area, visit to Tehri Dam,etc. The team
also had a great face to face with the flora - fauna of the region while trekking up
to Surkanda (10,000 ft. a.s.l.) and while rappelling down the 100 ft. rock face at
Thangdhar.

The Students & Youth Development division of Treks 'n Rapids (P) Ltd. has
successfully organized multi day camping and outdoor development programmes for
students from various leading schools, like Doon School, Welham Girls School,
Hopetown, Doon International and others, in the recent years.


Web Site = http://www.treksnrapids.com

Contact Details = Treks \'n Rapids (P) Ltd.
1/9, INS Bldg., Connaught Place
New Delhi 110 001

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